Project Overview
The Challenge
Formal menswear needs three display modes on one wall — full-drop hanging for suiting, folded stacks for shirts, and faced-out positions for accessories — while still reading as a single continuous system. Lighting adds a second constraint: fabric colour has to render accurately, because a navy suit that looks black under the store lights is a suit the customer does not try on.
Our Solution
A wall system with a common vertical pitch, so hanging rails, shelves and accessory positions all mount to the same backing and can be reconfigured without patching the wall. Lighting was integrated into the fixture rather than left to the ceiling grid, giving consistent colour temperature down the full height of the merchandise instead of a bright top shelf and a shadowed bottom one.
Project Gallery
